I created many iterations before deciding on these four designs. I wanted to show versatility in my brand, as some would be used for print, while others like the stamp would be used as an actual stamp for crates or packaging. I chose Newcastle as my font as I thought it was both friendly and strong in energy which suited my brand.
In This project I made an effort to push myself to create as much as I could for the brand. I enjoyed the process of researching competition and finding a niche that was marketable. My brand's key words were Urban, Organic, and Authentic, and that is what I decided to put across in my design.